Every digital marketing strategy needs to be backed by strong content. Why? Because in today‟s
digital scenario, content is the mixer which packs a punch! Content marketing is about creating,
publishing and distributing content to your brand‟s target audience. At the core of every
marketing strategy both traditional and digital, content plays a myriad role – it supplements all
your other marketing efforts, brings together the brand‟s message, boosts your website traffic and
even drives your SEO efforts!
With brands using content not only to reach out to the right audience, but also educate them about
the right buying choices, it is no surprise that Forbes recently noted that content would be taking
the lead with most digital strategies in the years to come.
OUTPUT INCLUDES:
Our unique content strategy is the backbone which drives your digital efforts forward and is
formulated keeping in mind the target audience.
Moving away from the generic, our content is carefully crafted to give your brand an inimitable
image.
Our content keeps in mind keywords that will help your brand grow. SEO compliant content also
supplements your paid promotions.
Identifying and targeting the appropriate channels of communication, we make sure your content
caters perfectly to your target audience.
A report in 2017 pointed out that the content marketing industry was set to grow at 16%. This is
set to increase the industry valuation to $412.88bn by 2021, with an incremental growth
equivalent to $217.3bn. These whopping figures are a clear demonstration of how important it is
for brands to create fresh and regular content to keep their customers engaged! At Soctail, we are
ever ready to create a visual feast for any content offered. Our team of experienced content
creators is always brimming with out-of-the-box ideas which will give your competitors a major
case of FOMO (Fear of Missing Out). From serious, data driven journalistic pieces to features
with a few infographics thrown in, we can handle all forms of content – shaken or stirred.