Digital marketing has a lot to offer but there are 5 channels that have been tried & tested by marketers around the world and have proven to be very useful in increasing visibility of your business. Below are the 5 channels which can help you unleash your brand’s potential.
1. SEO – Search Engine Optimization.
Search engine optimization helps your website show higher up on the google search engine. This is a highly competitive channel but when implemented correctly could result in higher brand visibility on the world’s most trusted and used search engine.
It’s simple: If your website is ranked higher up, people can find you more easily; resulting in more visibility and traffic to your site.
SEO is a time-taking & continuous process. Stay consistent and track your progress week-on-week to get the most out of this.
2. Google Adwords.
Google Adwords is a cost-effective way to increase visibility and garner the right kind of traffic to your website.
The Google Adwords system allows you to set up search keywords that are relevant to your brand and only pay for it when the user clicks on your website. Google also checks the quality of your ad & how it relates to the keyword you are bidding on, to ensure best results. Google Ads is an effective way to drive real customers to your business while they’re searching for products and services like the ones you offer.
Google Ads are especially good for sales and conversions, since the ads hit a consumer that already has an intent of purchasing the same or a similar product.
3. Social Media Marketing.
There are more than 3.8 billion people on social media. An increasing number of users interact with their brand on social media. Many users have admitted to look up a brand on social media and form an opinion about credibility before making a purchase decision.
Social media platforms are great to connect and engage with your target audience, build brand awareness, increase your brand’s reach to a larger and wider audience and to boost sales.
Many industries like retail and consumer have found ways to directly sell their products through social media channels like Instagram.
So, get social and be available where your customers are.
4. Email Marketing.
First off, Email marketing is not dead. It is a common notion that people go by, considering the trends and results from other channels.
The total number of email accounts worldwide until 2019 was 3.9 billion. The fact is every internet user has an email account that they use as their primary mode of communication online.
Email is the foundation of an online presence and coupled with a research-backed database, you can reach out to your potential customers through email & the reach is wide.
Low investment + high ROI is what every marketing campaign dreams of.
5. Video Marketing.
The average attention span of a person is 7.5 seconds. Video marketing is a great way to captivate a person in this short span and market your product or service.
Visually appealing & content-rich videos are very popular with consumers and can help generate leads and sales.
The video era has begun; and video marketing plays a vital role in digital marketing strategies.
Capitalize on this by conveying your message in short videos to keep your target audience engaged.
Written By : Sudeep Kathuri